Bubup is the Woi Wurrung word for baby and young children. Woi Wurrung is the language of the Wurundjeri people of the Kulin nation.
The artwork by Ian Harrison (Gunai Kunai) was commissioned to represent how families feel about the harms tobacco. Ian represented this as a shield to show that Aboriginal families protect their young ones from the dangers in tobacco smoke.

This is our aim to help everyone gain knowledge and understanding about just how tobacco smoking impacts the health of our family and especially the health of our precious young ones.
We want to spread the message also to health professionals about how best to support families and especially pregnant women who want to quit smoking.
We also have a dedicated website for the education of Aboriginal youth about the dangers of tobacco www.wayalakagainsttobacco.com